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New Soil Association report calls for horticulture sector to inspire millennials

Work needs to start now to inspire young people to take up careers in horticulture and reduce agriculture’s reliance on migrant labour in the face of Brexit, according to a new Soil Association report.

New research with millennials forms the basis of Digging into Horticulture: Encouraging the Next Generation of Producers, in light of the increasing danger that Brexit could diminish access to the pool of migrant labour.

The report, released  on Monday 25 June, draws on research from millennials visiting organic and conventional large-scale horticulture businesses in the UK.

It found UK millennials generally have a negative perception of horticultural careers, seeing the work as low-paid and low skilled, and are unlikely to consider roles like fruit and vegetable picking.

However, the research suggests younger British workers might consider more senior or technical jobs in horticulture if those roles were more connected to their generational priorities, such as career progression and ethical practices.

The report urges the sector to come together to push for increasing government support for horticulture via the upcoming Agriculture Bill, in particular maintaining the EU Fruit and Vegetable Aid scheme which provides support to horticultural producer organisations.

Honor Eldridge, Soil Association Policy Officer and author of the report, said: “The UK’s horticulture industry is heavily reliant on migrant workers and there’s a risk that a post-Brexit labour shortage could jeopardise our domestic fruit and vegetable supply. Younger generations hold the answer.

“A new vision of horticulture is needed to show how it delivers millennial values like autonomy, social responsibility and community engagement. By enhancing entry points and perceptions of the sector and continuously improving working conditions, we can show young people how exciting and rewarding a career in horticulture can be.

“Positive initiatives like the upcoming Fruit and Vegetable alliance, which the Soil Association is supporting, are needed to promote production and consumption of UK fruit and vegetables.

“However, this shift in attitudes won’t happen overnight and robotics are also unlikely to fill the migrant labour gap in the short term, so the government must commit to maintaining access to migrant labour post-Brexit.”

Rachel, aged 26, a research participant, said: “I want my job to make me feel fulfilled, and to have a meaningful job that is in line with my principles. I want to make a difference to other people and feel like I’m working towards change.”

Report recommendations include:

  • Government must commit to maintain the supply of seasonal migrant labour to horticulture.
  • A specific action plan is required from Government to address the needs of the sector with key stakeholders by establishing a permanent sector-wide standing committee.
  • Government should conduct an in-depth impact assessment of automation in horticulture.
  • Government should guarantee to continue current commitments to the EU Fruit and Vegetable Aid scheme after Brexit.
  • The horticulture sector should come together with one voice, under one body, to better market the sector to the next generation.
  • Businesses need to identify and communicate entry points up and down the career ladder.
  • The Government-run Apprenticeship Levy should diversity the applicants into horticulture.
  • Growers should continue to bolster ethical practices and eliminate modern-day slavery where it still exists within the sector.
  • Large-scale growers should continue to strengthen ties with the local community to ease integration through social programmes.

To download a copy of the report, please visit: https://www.soilassociation.org/media/15861/digging-into-horticulture.pdf